SOUTHWEST MARKETING

Challenge

The team was tasked with two different deliverables for the Marketing meeting Southwest hosted every year. The ask for our company was to recreate the SWABIZ webpage to launch on the day of the event and to come up with a “tech-y” Southwest experience to introduce the capabilities of the agency. This is was the first time they ever invited their vendors/partners to participate in the event, so the team was excited to show them our digital prowess.

POSTCARDS from your future… vacation

WHAT it does

A beautiful digital (and hopefully physical) memento of a great vacation, even if that vacation is in the future. Users approach the map and zoom in to the destinations to reveal the “postcard.” Each piece features unique artwork and information about the destination. Users can book flights to the destination, download a digital version to help them plan their trip, or share it with a friend they would want to go on the trip with.

Postcards

HOW it inspires

With unique artwork and useful trip-planning information, each “postcard” makes Southwest’s international destinations seem both enticing and accessible. Shareability allows people to include others in the planning process.

SWABIZ WEBSITE

What we did

Redesign the old SWA Business page into a robust microsite with the newly created SWABIZ branding. Some take aways from the new site is that it functions responsively and gave SWA Business a digital presence it never had before. Whether if it was a small business or a corporate, booking with Southwest became easier and faster.

CD: Marlon Hernandez
CD: Anne Davidson
UX: Sabrina Lee
Copywriter: Erna Adelson