Honda Racing

Racing has always been part of the Honda DNA, and that lineage extends to every Honda vehicle on the road. We developed the latest evolution of our “Racing at Heart” campaign to emphasize that connection specifically for our performance-motivated audience.

VIDEO SERIES: HEEL AND toe

Video Series: Finding the racing line

Video Series: Braking on the track

SOCIAL

While the entire sport was on hold Honda wanted to keep racing fans engaged on social, so we first showed fans what Honda racers drive when they're off the track. Then we taught them some new things about the sport through a series of quick, high-energy videos that define different racing terms.

PRINT

DIGITAL Banners

CD: Jason Hines
CD: Lior Ben-Aharon
Copywriter: Michael Chen