AWARDS

One Show Interactive Award - Merit
Gold ADDY Award - Campaign
Silver ADDY Award - Single Platform Media
PR Daily’s Digital PR & Social Media Awards - Best Use of Pinterest
Mixx Award Gold - Experimental and Innovative Category

“8 Best Social Campaigns of 2012” -iMediaConnection
“Social Media Hall of Fame 2012” -SocialMediaToday

RESULTS

The $2,500 campaign yielded:
16 million media impressions
4.6 million views of the #Pintermission boards
5,000 repins
2,000 likes
A trending Twitter hashtag, #Pintermission