HPD WEBSITE

Honda, one of the most storied names in motorsports, needed a new website to serve fans and racers. The site would be both a hub to find out about racing news and a shopping destination to purchase parts and engines.

Previously, Honda Racing's online presence was divided between a media destination and the Honda Performance Development website. We saw a major opportunity to consolidate these touchpoints and strengthen the Honda brand.

To create a digital experience that would resonate with both performance motivated buyers and racing enthusiasts, we allowed users to take control of the site and explore Honda Motorsports content most relevant to them. Users could interact with the site's smart-grid, enabling them to quickly find the content they want and discover new things to love about Honda Racing.

 

This card-based experience lets Performance Enthusiasts customize their view of the Honda Motorsports site with filters. The site is visually-driven, and encourages exploration.

 
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In the end, the website allows Enthusiasts to take control of their own experience, helping them find the content they’re most interested in. It also exposes them to additional Honda Motorsports content they may not have been aware of.

 

E-COMMERCE

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CD: Jason Hines
CD: Lior Ben-Aharon
UX: Sabrina Lee
Copywriter: Michael Chen