Pocky

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The team was tasked with creating a campaign that leveraged the new look & feel for Glico US. We wanted to encourage moms to purchase the crisp, light biscuits covered in creamy chocolate during their occasional impulse buy. The digital/social assets showed moms various ways to “Share Happiness.”

 

TV Spots

 

HULU Ad Selector

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Zynga app banner

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IN-AD Display SCROLLER

 
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CD: Nathan Crow
CD: Adam Lowry
Copywriter: Ari Alius