Fritz Paguio is a Multi-Disciplinary Creative based in Los Angeles, California (for now).
He currently works as a Senior Art Director at RPA Advertising where he produces a variety of work ranging from: print, branded video content, website design, digital consultation, and experiential for clients such as Honda, Acura, Intuit, La-Z-Boy, Arco, ampm, and Mandalay Bay to name a few. In addition to his 9-5 job, Fritz also works on passion projects on the side.
In 2010, Fritz worked with Glide Memorial Church in San Francisco as a Design Consultant to help them build their brand and ensure that creative deliverables were all consistent.
During that same year, Fritz worked with the board of SF PRIDE to create their 2010 Pride deliverables ranging from logo design, brochure layout, tchotchkes, and etc that reached over 1.2 million people in attendance.
In 2013, Fritz started working as the Creative Director/Design Consultant for Enrou; a socially conscious fashion and tech startup, as well as the winner of Forbes Under 30 Competition in 2014.
Current Passion Projects:
INFOR13 — an organization whose goal is to work with agencies around the country to raise the percentage of Black bodies in leadership positions to 13% by 2023
Three’s A Crowd — a community of LA-based Black creative professionals from all backgrounds, disciplines, and levels in their careers within advertising, marketing, entertainment, production, fine arts and entrepreneurial spaces
Bid.Black — a digital platform/roster showcasing Black creativity and normalizing representation in the ad industry.
FUN FACTS
Self-proclaimed Foodie
City Explorer
Passport Stamp Collector
Content Binger
Outdoorsy Glamazon
Social Media “Qualified”
EXPERIENCE
SR. ART DIRECTOR
RPA
Jan 2018-Present
ART DIRECTOR
RPA
Dec 2014-Jan 2018
JR. ART DIRECTOR
RPA
Jul 2011-Dec 2014
ART DIRECTOR/DESIGNER
SF PRIDE
January 2011-July 2011
ART DIRECTOR/DESIGNER
GLIDE MEMORIAL CHURCH
December 2010-June 2011
AWARDS
2018 ADDYS | Gold
Self-Promo Online
SXSW Airdrop
2016 ADDY Awards |Bronze
Internet Commercial
"Bowie"
Voice Over
"Bowie"
2015 ADDY Awards |Gold
Integrated Campaign
Happy Honda Days
2012 MixxAwards |Gold
Experimental & Innovative Campaign
Pintermission
2011 Art Director's Club
Top 100 Graduating ADV student in the nation
2011 AAU Spring Show
Featured Creative
2010 AAU Spring Show |Silver
Print
Malava Drink
2010 AAU Spring Show |Bronze
Print
BootcampSF
2010 UrbanForest PROJECT
Finalist